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Triple Play entered a substantive advance stage, no later than 2015 |
2004-11-08 |
The so-called triple play refers to the broadcast television networks, telecommunications networks and Internet convergence, where the Internet is the core. From the implementations point of view, is the same kind of triple play services and content both in the broad-line in the telecommunications network can also be provided; the other one is with radio and television network and telecommunications networks in order to achieve business integration, such as the former is responsible for video broadcast, which hosts interactive features.
The meeting was first put forward the goal of promoting the triple play of the stage. The specific point of view, from 2010 to 2012 focus on two-way broadcasting and telecommunications services to a pilot to explore the formation of triple play protection of standardized and orderly conduct of the policy system and institutional mechanisms. From 2013 to 2015, summing up and promoting pilot experience, the full realization of triple play development, universal application integration business, basically formed the pattern of moderate competition in network industries, the basic establishment of institutional mechanisms to adapt to triple play and responsibilities clear, smooth co-ordination, decision sciences and management of new and efficient regulatory system.
As a triple play, one of the priorities of the State Council, will drive the mobile multimedia broadcasting (CMMB), mobile TV, digital TV broadband internet access and other business applications, promotion of cultural industries, information industry and other modern service industry development, and accelerate the establishment of adaptation triple play in the national standards system. In strengthening the network construction and transformation, the State Council will comprehensively promote the two-way cable TV network digitalization and upgrade technology, improve business bearing and support capabilities; speed broadband telecommunications network construction, fiber to the home town to promote and expand broadband coverage in rural areas.
At the same time, the State Council will also develop industrial policy to support triple play common technology, key technology, basic technology and key hardware and software R & D and industrialization. On the triple play involved in product development, network building, business applications, and in rural areas, promotion, to the financial, fiscal, taxation and other support. Triple Play-related products and services will be included in the scope of government procurement.
In fact, as early as in 2009, the "two sessions", the triple play the first time written into the government work report and the convening of the State Council executive meeting that the implementation of triple play has entered a substantive stage of the advance. In addition, the State Council executive meeting has also been approved in principle the "adjustment of the electronic information industry revitalization plan." The plan made it clear that digital TV industry will implement policies to promote "triple play" but also to promote digital TV IC upgrades, and new display and color TV industry in transition have become the focus of government support of six major projects.
Compared with the foreign markets, the domestic has no real sense of the triple play services, but there are some convergence of the two pilot projects. As one representative of mobile multimedia broadcasting and television before the development is not smooth, in which the fundamental reason for this is the letter and the Department of Public Broadcasting against the two systems. Because the two systems are in competition for dominance of this market, mobile multimedia broadcasting TV is currently only available in the TD-SCDMA (China-made 3G) mobile phones, as well as MP4 and a few other terminal on the start, while the domestic TD-SCDMA mobile phone users have not yet achieved large-scale growth This has seriously constrained the development of mobile multimedia broadcasting speed. In response, industry sources told reporters that the introduction of development plans is bound to break the shackles.
For the triple play will be how to change the lives of ordinary users, industry vice minister of the letter said Yang Xue-shan, in the realization of triple play, the people at home do not need a TV lines, telephone lines there, a line all services can be be. In addition to saving resources, also achieved triple play data, voice, images, these three services with a network, a service platform for business innovation provides a space for industrial development has brought new economic growth point.
In an interview, Beijing University of Posts and Information Economy and Competitiveness Research Center Zeng Jianqiu that triple play will promote the industry to promote cooperation between enterprises and competition is conducive to the development of information industry. He also pointed out areas of possible future triple play phenomenon of oligopoly, if the oligarchy alliance might affect the interests of consumers and industry to develop healthily.
Another analyst pointed out that from the network and market-oriented operation capability, the radio and television system and telecommunications system, there are still significant gaps, if the SARFT-led triple play, SARFT may be left out of the protection period of 3-5 years ; if the letter from the workers led by the Department to address the fusion operator broadcasting arrangements for personnel and assets will take time, it still takes time to implement triple play.
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