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Digital multimedia next days - Cloud computing |
2010-02-05 |
Apple, Disney, as well as a multi-vendor coalition, is currently preparing for the launch in order to cloud computing-based digital multimedia content services designed to enable users to safely and securely through a variety of devices access movies, music or e - Book file - analysts believe that: this will open a new chapter in digital multimedia age.
Cloud Services: Apple first
Some media have speculated, may be released January 27 flat-panel computer products, Apple will also announce the above services, although it was noted that the company's new service, I am afraid that will only support their own products. Another 48 companies from a coalition of Digital Entertainment Content Ecosystem (DECE), are also being introduced this year, a similar effort in digital multimedia content services, and will open its particular specifications mandate.
Screen Digest, according to market research estimates, the current size of about 250 million U.S. dollars of digital content (music, video, ...) access market, Apple will include an 8 percent of market share; the company's success in part comes from the hot iPod series of products and iTunes online store partner, and the iPhone's online application store; now the company also expected to provide the high-profile of the "iPad" product launch cloud services.
Another market research firm Forward Concepts predicts that type of cloud service will allow Apple to further expand the territory of the smart phone market; the company's iPhone sales in 2009 was estimated at 2,680 million units, in the global smartphone market share, the proportion of 15%, while the number is expected to increase in 2010 to 21%.
Apple last December acquisition of a multi-media streaming and cloud storage service program supplier LaLa Media, is to enable the industry speculation that iTunes will add the main reason for cloud storage services; but so far, Apple remained silent on the relevant information.
DECE goal: make the interconnection of digital media devices
"Apple is an incredible company, they offer unparalleled user experience; and I am also users of Apple products, because they really understand the consumer;" DECE President Mitch Singer said: "But now we are in the a growing trend among large, but the key problem is to how to build a way for consumers to believe their own digital content can play all your personal devices. "
DECE's goal is to make the majority of mobile phones, set-top boxes, PMP and other devices, can access to provide audio and video, e-book content distribution and storage of the wide range of digital multimedia services; for example, through these services, mothers can travel to the field at the time Pay phone line to download a movie, and then let the children at home to play it through set-top box movies.
"We will make this year DECE Zhengshishangxian;" Singer said: "Digital media is still a very emerging market, the overall home video market, accounting for only about 3%, so now it's harder the outcome of sub-vendors."
So far, Apple's devices and services are still based on a proprietary software stack as the base, including Apple's own operating system and proprietary FairPlay digital rights management (DRM) software; DECE earlier this month it is announced that it will Support 5 kinds of DRM, including Adobe Flash Access, CMLA-OMA V2, Marlin DRM, Microsoft PlayReady, and Widevine.
DECE the service will use Microsoft released in September last year, PIFF (protected interoperable file format) file format is based, and requires the use of H.264 compression, and 128-bit AES encryption. The group chose the Neustar (an independent out by Lockheed Martin) as the online security service supplier for a variety of digital rights of data to provide a centralized authentication service (central authentication service), currently the company is developing the service interact with the application programming interface.
Who wish to develop DECE-compatible device or service vendors, you must join the union and obtain its specifications mandate; present the relevant licensing terms were not disclosed, it is unclear whether there are any vendor to claim the DECE specifications of intellectual property. Singer pointed out that, DECE the requirements for other specifications will not be onerous than the present: "We are trying to make it easy as much as possible."
But to finalizing a specification is not no easy work, especially DECE Alliance member list includes a long list of personalities from the film, mobile phones, cable TV, PC and consumer electronics industry giant, there are a variety of services, systems and semiconductor companies representative. Industry consultant Brad Hunt says that, members of the organization is too complex, but it does have its urgency, especially in the entertainment industry very much like to obtain revenue from the network to cover the packing media sales deep recession.
Earlier this month, Walt Disney also announced that it will launch this year, online multimedia services Key Chest, the service will support its own encryption technology and file format. And because Disney and Apple have always been close, so the industry's Key Chest speculation may also be in the January 27 release of Apple got in on the meeting, but Disney spokesman did not comment on it.
Apple and Disney have emphasized the safety of a single company to operate digital multimedia services, and in fact there are still many companies are also developing their own services, or sell online services have a dedicated set-top box products, such as Roku provided via the online service Netflix users to download movies via their own television.
Digital Multimedia, research director at Screen Digest, said Arash Amel, an incomplete consumer experience: "You're from a certain online store to buy movies, may not be able to support other brands of players." In his view, DECE done It can solve this situation work.
Dreams and Challenges
In any case, DECE faces many challenges, the alliance may not be able to establish a set of public companies can be manufacturers and services, a vibrant eco-system;, for example, Microsoft in the past tried to promote Plays For Sure, in order to create an interoperability device and service environment The efforts to sustain a defeat.
Amel view, DECE, the biggest issue is whether the alliance would be outside of Apple that Bacheng, 20% of the digital multimedia market, big channel, or can effectively unite with other smaller vendors. The Apple, Disney and other companies or organizations with the DECE, the ultimate goal is expectation that the digital media industry, from the current file to download, and further into the cloud computing services: "This is a digital content distribution, the beginning of a new era." He said.
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