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Business opportunities and challenges coexist, 3D TV = Price × 3? |
2010-02-05 |
Consumer electronics industry is now being pursued through stereo 3D glasses to see the future, but although the left eye saw the television and multimedia products, new business opportunities, the right eye can see is a series of technical issues remain to be overcome.
So in the recently ended 2010 International Consumer Electronics Show (CES) can be seen an interesting phenomenon: When the general vendor booth visitors crowded into 3D TV viewing stirring through the three-dimensional video the same time, technical staff are poured into 3D TV-related Seminars field is not compatible in this area attempt to clarify the specifications and standards of outstanding issues.
Manufacturers to actively promote a very good reason for 3D TV. According to DisplaySearch estimates that in 2009 one percent experiencing a recession, the global TV shipments in 2010 will return to 6% growth;, but the amount of global TV shipments had shrunk 10%, mainly due to the product average selling prices fell by 9% . This is also a wave of flat-panel TVs turn for the better since the beginning of the first to see the price drop.
Meanwhile, the producers found in the 2009 movie disc sales fell 13 percent as much, although the online content revenue with growth, but not enough to cover the losses. So the past two years, from DreamWorks Animation (DreamWorks Animation), led by Jeffrey Katzenberg, CEO of a group of film industry want to rely on 3D cinema experience will be delivered to an average family to open up new sources of income.
In the 2010 CES, radio and television industry as well as system vendors are also catching up with the 3D craze; almost every TV maker said it will have 6 months or earlier before the introduction of 3D TV, and have the luxury of its own exhibition booth demonstration 3D TV.
"Everyone had risen fast in the rush 3D field, because we are convinced that 3D will allow the consumer electronics industry rejuvenation;" Panasonic North America chief executive officer Eisuke Tsuyuzaki said: "We will present CES as a watershed, so the first generation of products may still have some problems. "Once the manufacturers involved in this new industry, more and more of its vision will thrive.
Tsuyuzak said, 3D TV is not a new feature, but a new platform: "This is not only associated with the consumer electronics industry, and even for health care and engineering areas such as new applications." Indeed, there are plans to introduce manufacturers Consumer 3D digital camera / digital camera, the fastest will be ready within five years.
"YouTube can now support 3D video, providing more fun;" LG Electronics senior vice president of advanced technology Nandhu Nandhakumar, said: "3D wave, such as the snowball-like snowball, I think the pace of its development has been a lot of people are surprised . "
According to one with 2,000 U.S. adults, targeted web-based survey showed that one third of respondents said they have seen 3D movies, but also very much enjoyed Bacheng; also has a quarter of respondents said they They will want to purchase 3D television in three years, the budget less than 1,000 U.S. dollars.
3D = Price × 3
While the television manufacturers are not 3D TV at CES announced the price, it is estimated that the traditional television set should be three times or more; LG in August 2009 listing of 3D TV in South Korea a selling 3,000 U.S. dollars, Toshiba plans sold in the United States to open Cell TV may be asking for 10 thousand U.S. dollars.
"3D TV will be the display market in the Cadillac;" Consumer Electronics Association (CEA), research director Shawn DuBravac described; He also pointed out that the floor in the CES will see 3D TV display, the smallest size is 46 inches
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